Saturday, July 19, 2008

Deutsche Asset unit renames, re-brands

DWS Scudder, Deutsche Asset Management's U.S. and worldwide retail-asset-management organization, has changed its name to DWS Investments.

The move is intended to align itself with Deutsche's worldwide retail-asset-management organization, the firm announced in a press conference yesterday.

As part of its re-branding strategy, the U.S. retail division of Deutsche Asset Management Inc. of New York has unveiled a new slogan and website to highlight the division's approach.

"Reshaping Investing" emphasizes the company's focus on helping clients cope with lower return expectations and higher volatility by making greater use of alternative-investment strategies and structured products, according to a statement from DWS Scudder.

The re-branding also reflects the company's transformation from a mutual fund company into a "multiwrapper absolute-return manager" that will integrate retail, alternatives, insurance and institutional businesses, said the statement.

Frankfurt, Germany-based Deutsche Bank AG acquired Zurich, Switzerland-based Scudder Investments in 2002, and the business was re-branded DWS Scudder in 2006.

DWS Investments manages $817 billion in assets worldwide, including more than $80 billion in retail and retirement assets in the United States as of March 31.

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