Sales on Black Friday the day after Thanksgiving, thought to be the busiest shopping day of the year fared better than anticipated but did not rescue November retail sales, according to a report from Thomson Reuters of New York..
In fact, November same-store retail sales may be the worst recorded due to drastic price cuts: The success of Black Friday sales probably came at the expense of margins as stores cut prices, the report said.
Analysts are expecting a 2.5% drop in November same-store sales, according to Thomson Reuters.
That expected decline jumps to 7.1% with Wal-Mart Stores Inc., factored out of the equation.
Consumers have experienced high prices for food and other essentials in addition to a fall in home values this month.
As a result, people have cut spending, and the later timing of Thanksgiving this year hurt chances for a sales recovery.
Declines are expected from most retailers, according to Thomson Reuters data. Wal-Mart of Bentonville, Ark. is expected to report a 2% increase, while its rival Target Corp. of Minneapolis is expected to see a 9.1% loss in same-store sales.
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