The PracticePerks program is an online marketplace that offers registered investment advisers preferred pricing and access to a range of business services.
More than 550 firms have signed up for the program.
The discount pricing the program offers saved clients more than $510,000 on business services, according to Fidelity.
In addition, the firm has introduced a series of regional practice management seminars for advisers to share best practices and develop marketing programs.
Fidelity had assets of more than $3.2 trillion, including managed assets of $1.5 trillion, under custody as of July 31.
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